The Challenge
Duffy Jennings, a Bay Area journalist and PR Renaissance man, commissioned a website replatforming to future-proof his rich and extensive portfolio of hard news, features, and baseball writing, and as a burgeoning book author..
The Approach
Following journalism’s protocol, we campaigned not to bury the lede: precise and SEO-absorbing headers complement the rich text and archival graphics throughout the site. Simplicity of navigation and layout is the key to the site's success.
The Results
Now with two critically-acclaimed books published and contributions to an anthology, Duffy has expanded his site to accommodate book promotion, while continuing to spotlight his archives.
