The Challenge
Duffy Jennings, a Bay Area journalist and PR Renaissance man, commissioned a website to highlight his rich and extensive portfolio of hard news, feature, and baseball writing.
The Approach
Following journalism’s protocol, we campaigned not to bury the lede: precise and SEO-absorbing headers complement the rich text and archival graphics throughout the site.
The Results
Now with a poignant book published, Duffy has expanded his site to accommodate book promotion, while continuing to spotlight his archives.
